Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity…
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B2C Tech
Klaviyo Announces the Only CRM Built For B2C
Klaviyo, the company enabling smarter digital relationships for over 167,000 businesses, has unveiled Klaviyo B2C CRM—the first…
Zen Media Acquires Sevans PR
Zen Media, the trailblazing B2B marketing and PR agency renowned for its proprietary Go-to-Market (GTM) Influence Model, announced…
Typeform Delivers New Solutions to Empower B2C Businesses
Typeform, the intuitive form builder and conversational data collection platform, announced new features that provide…
Introducing Experian’s Offline Graph
Experian is excited to introduce our Offline Graph as a standalone product that clients can license, marking a significant step in…
Recurly Appoints Priya Lakshminarayanan as Chief Product Officer
Recurly®, a leading subscription management platform, announced the appointment of Priya Lakshminarayanan as Chief Product Officer…
Optimove Launches OptiPromo
Optimove, the first Customer-Led Marketing Platform, announced the launch of OptiPromo, a groundbreaking solution designed for B2C…
Promoted.ai Helps Upwork Launch Unified Search and Ads for Freelancers
Promoted.ai is excited to announce the integration of its powerful unified search and native ads engine with Upwork, the world's…
Andy Champion joins 6sense as senior vice president of GTM International
6sense, the leading platform revolutionizing the way B2B companies create, manage, and monetize pipeline , names Andy Champion as…
Marketing Technology and Intelligence Expert Mike Gingell Named Wiland, Inc. CEO
The Wiland, Inc. Board of Directors announced that Mike Gingell has been named the new CEO of Wiland, Inc. This appointment,…